I was tasked with re-branding a local business out of Eugene, Oregon: Tsunami Books. Using local influences and a variety of new and improved elements, I modernized this well-known mom and pop book shop.
Point of Purchase: Everyday + Holiday
Bus Wraps: Everyday + Holiday
Billboards, Online Banners: Everyday + Holiday
Without letting go of its unique and whimsical nature, I created an atmosphere for audiences to feel “moved” by books, the same way the ocean moves us both figuratively and literally.
To “Let Books Move You,” and allow audiences to be re-infatuated with their first love of literature was in order. Using Tsunami’s platform for its rare, used, and new collection of titles, I felt creating a moody, yet crisp campaign would bring a refreshing vibe to this eclectic business.
Tsunami Books currently uses 3 different logos. I narrowed it down to one, strong logo. View their current logo(s) here.