You know those super apathetic words that we could really sub for a better synonym but end up using anyway because of societal norms and colloquialisms we are so used to? We think of sarcasm (or in my case, my sassy teenage years) when we hear "whatever." A super bland response when we hear "meh," "nah," or "eh," and notes of defeat when we hear "blah."
In my efforts to learn more design concepts, better myself in typography, and learn what I can do with Adobe software, this summer I decided to take those words and flip the script on what emotions are usually associated with them.
I took four typography design concepts and applied them to these words. Some I had fun doing and learning, while others were an incredible challenge. View each work below, emboldened and ironic to its original meaning.
Using a retro text effect.
Toolbox: Blend Tool, learning to further utilize the Pen Tool, Pathfinder, Stroke features, grouping and text layering.
More of a self experiment with a cursive font. Taking features and tweaking them to my liking.
Toolbox: Open type, Smooth tool, Distort and Transform, Photoshop Effects, and learning to further utilize Pen and Brush tools.
Using a "balloon" text effect. More of a for fun one, but helpful in understanding tools. Also totally slashes those typical thoughts of the word whatever.
Toolbox: Warp Tool, Smooth Tool, Select>Same, Brush Tool, further utilizing Perspective Grid Tool and Pen Tool>Anchor Point Tool, grouping, and text layering.
Using stacked long shadow text effect.
Toolbox: Blend Tool, Clipping Masks, grouping and text layering. Also experimenting with color palettes (through Color Picker and Swatches).