A collection of design projects and creative direction for this juice company based out of Eugene, OR.
B-Line is a food delivery service based out of Portland, OR. To advertise Genesis Organic Juice as available in many grocery stores, coffee shops, and bakeries around the Pacific Northwest, we wanted to add our name on local streets.
First thoughts: a collection of ads from the initial presentation with Genesis Organic Juice. I offered three possibilities for which direction the ad could go.
1. Raw Juice Boost
2. Pacific Northwest Pride
3. That's It Genesis
The PNW Apple-inspired ad won a spot (respectively) and the process began.
View the final ad (displayed on cart sides) and information plug (displayed on back) below.
See Genesis Organic Juice being toted around Portland! If you spot our ad, don't be afraid to send a photo my way! I would love to see your experience!
Behind it all: With intent to keep it simple and visually pleasing, I combined design notes from the Holiday Drink Guide and Heritage Distillery signage (below). Bull Run Distillery has a very distinct rustic style true to the Pacific Northwest. While keeping it classic and preserving the rustic feel of these small-batch brews, I created easy-to-follow steps for a delicious Genesis Organic Juice and Bull Run combination.
A couple examples of my take:
Behind it all: My project manager wasn't sure where to go with this idea. Should we do a simple "How To Make The Best Mimosa Bar" or some sort of holiday survival guide? What will make Genesis Organic Juice unique this season? It was all a matter of doing some recipes or event ideas to get our juices into drinks and turn those drinks into a holiday hit. I took the direction of this project into my hands by creating simple, easy to read recipe guides for social media and site purposes. Instead of simply listing the recipe I created hand-designed graphics to accompany this self-deemed "Genesis Juice Holiday Drink Guide," and photos. With instagram's new multi-photo feature, we created a recipe + photo combo to engage followers and create easy viewing.
Behind it all: In recipe collaboration with Genesis Organic Juice, I felt the distillery event needed eye-catching color and information for mindful drinking, accentuating our organically pressed juices. Using coasters as recipe cards created the perfect pairing as guests could grab a coaster to make their own drink at home and share their creations with us on Instagram for more publicity.